[B]Page 2.
There are many aspects of these elements that work synergistically together, and some that are not obvious.[/B] You don?t need to understand the theory behind the driving business model ? just know that it works.
[B]But, Build it and they WILL NOT come.[/B] Most of you know this by now. The intro series is great, but you have to get people in it or it?s worthless. You can fill these class series using a number of different methods:[ol]
[li]Every new-to-yoga person who calls or walks in for info should be signed up for one.[/li][li]You should give special coupons to business alliances (Listen to the Home Study Success Program session #7 for a description of how to create these).[/li][li]Have teachers announce the program in existing classes and give out coupons to students to give to people they know[/li][li]Include a coupon for it in your Welcome Folder (Listen to the Home Study Success Program session #4 for details on this).[/ol][B]You may also consider having weekly free intro to yoga classes[/B] (the same class given once a week). At the end of this class, you give people the chance to sign up for the 4-week beginner series at the special price. Free classes can often be promoted free of charge in the ?community events? sections of many newspapers, announced on local radio stations and have fliers hung in local businesses. The key is that because it is a free class, it can be promoted free of charge. This is just an option ? you?ll need to gauge what works for your studio.[/li] [B]So there you have it. One of the best ways to bring ? and keep ? new students.[/B] This process can easily bring an ongoing flow of new students into your studio. I discuss more detail about this process in the Members Only Program and the Home Study Success Program (See sidebar to the right). But regardless of how you get the guidance you need to implement this type of an introductory yoga series, it may very well form the foundation of the attraction of new students to your studio.
My very best wishes to you for the holidays.
Namaste,
Coach Al
[B]About Coach Al:[/B]
Al Lipper is a master business coach, business teacher and writer. For free information on running a yoga studio as a successful and fun business, visit [U]www.CenteredBusiness.com[/U]. To learn more about Al?s one-on-one coaching programs, contact him at [U]al@CenteredBusiness.com[/U].