What do you look for in a yoga mat?

Hi everyone, my name is Annie and I'm new to the Yoga Forum! Super excited to get to know the community. I am currently an entreprneurship student at Uni working on a business project of a Yoga Mat Startup and was wanting to get some general knowledge on what are the most important aspects of a yoga mat for all you yogis. For me, I always consider the overall price and aesthetic of the yoga mat I am purchasing but I'd love to know:

  1. What is your top consideration when purchasing a yoga mat? Is it price, aesthetic, sustainability, functionality or something else?

  2. What is something you wish manufacturers considered when producing their mats, or a feature you wish to see on your yoga mats?

  3. Where do you typically buy your mats from?

Thanks in advance to anyone who offers some guidance. <3